About Atlassia
Atlassia
Inspired by art-deco forms that relate to the period of our shophouse construction, the Atlassia logo also incorporates an abstract tree symbol to represent the Cassia tree that inspired the name, Atlassia. Made of 8 dots, the 8 numerology also implies the local traditionof the Joo Chiat district being a seat of wealth.
Reimagined 1935.
Atlassia’s personality is further expressed through careful selection of typefaces. Our titling font is Aquilla Display, a contemporary take on inscriptional lettering, which gives us gravitas without being stuffy. The header font is Gravers, a type inspired by engraving type found in stationery at the turn of the last century and the text font is Futura, chosen for its ubiquity as much as its straightforwardness.
8 Boutique Shops And Restaurants
It is a romantic statement of the luxury we find through gentle living: the closeness of colorful community, the blurring of lines between culture, creativity and comfort, and the freedom to create a new rhythm of life.
Gentle Living
ATLASSIA is a rare, gentle collection of conservation shophouses with a rear extension block that embraces gentle living within Joo ahiat’s quiet enclave. a revival of curated nostalgia that embraces both its Peranakan heritage and a new point of view.
It is a romantic statement of the luxury we find through gentle living: the closeness of colorful community, the blurring of lines between culture, creativity and comfort, and the freedom to create a new rhythm of life.
Reimagined
Over the past 180 years, Joo Chiat has evolved into a melting pot accommodating an eclectic mix of races and cultures, manifested in the buildings, food, and communities we see today
A corner of Singapore with a juxtaposition of the old and new, this is a place where one can still catch a glimpse of Singapore’s “Old World charm” in the midst of modernity.
It is a romantic statement of the luxury we find through gentle living: the closeness of colorful community, the blurring of lines between culture, creativity and comfort, and the freedom to create a new rhythm of life.
Reimagined Shophouses
Over the past 180 years, Joo Chiat has evolved into a melting pot accommodating an eclectic mix of races and cultures, manifested in the buildings, food, and communities we see today. A corner of Singapore with a juxtaposition of the old and new, this is a place where one can still catch a glimpse of Singapore’s “Old World charm” in the midst of modernity.
Rediscover the area’s rich history, beautiful architecture and distinctive charm with the Joo Chiat with Atlassia — a rare, gentle collection of conservation shophouses with a rear extension block that embraces gentle living within Joo Chiat’s quiet enclave. A revival of curated nostalgia that embraces both its Peranakan heritage and a new point of view.
It is a romantic statement of the luxury we find through gentle living: the closeness of colorful community, the blurring of lines between culture, creativity and comfort, and the freedom to create a new rhythm of life.
Atlassia’s imagery should contain photos that have a restricted color palette, muted or close in tonalities so as to achieve a sense of “gentleness”. Contrast should be retained in order to give imagery a level of depth. Chosen imagery subjects fall into 3 broad categories: nature, lifestyle and heritage.
Taking deep reference from our initial primary customer research responses that highlight “eastsiders” as being more “relaxed”, we convey the notion of luxury through the phrase “gentle living”.
Gentle Living implies a way of life that is unhurried, unfettered and kind to our souls — time being the greatest luxury of all. Situated within a walkable neighbourhood, gentle living is encouraged, facilitated and nurtured with intentionality and grace — the gentle rhythms of Joo Chiat are awakened with Atlassia as your home.
Atlassia is a rare, gentle collection of conservation shophouses with a rear extension block that embraces gentle living within Joo Chiat’s quiet enclave – a revival of curated nostalgia that embraces both its Peranakan heritage and a new point of view.
It is a romantic statement of the luxury we find through gentle living: the closeness of colorful community, the blurring of lines between culture, creativity and comfort, and the freedom to create a new rhythm of life.
Create Your Own Rhythm. Stay Gentle, Connected & Inspired In A Rare, 31-Unit Collection Of Reimagined Shophouses
Stay Gentle as you reclaim a personal rhythm and revive forgotten longings. Take your time to relish the rebirth of reimagined conservation shophouses while nesting amongst modern amenities. Freehold is forever.
Stay Connected within the walkable, ever-evolving Joo Chiat neighbourhood. Delight in discoveries of community, cafes and comfort food within a 15-minute walk, or drive just 10
mins to Marina Bay & Downtown.
Stay Inspired by a tapestry of culture and creativity that beckons around the corner, whether it be nostalgic architecture that reminds you of simpler times, or the revival of charming small businesses that nod to humble beginnings of a truly enriched life.
Use subtle words that relate to freedom, rhythm, time, pacing and eternal value.
To subtly reinforce the heritage and conservation aspect, to use words that start with “re” e.g. revival, rebirth, reclaim.
Create a gentle tone with word choices that offer a relaxed yet active stance, e.g. “nesting” instead of simply “living” create charm with alliteration, e.g. “delight in discoveries”
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